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Brand Introduction

As a leading pet products holding group in China, we has also built our own brand Pawise on the base of OEM business. Pawise has quantities of cost-effective and comprehensive products. Appropriate price may relieve the burden to raise a pet and all kinds of supplies bring the much comfortable life to pets.

Company Honor

BRC-Ningbo-Sincere_CNSAS-286_V1_GM-Foundation-Level-Report

BSCI 休闲工厂20210702_result

GRS_Scope_Certificate_2020-05-14 09_28_49 UTC

ISO9001 CERT in English & Chinese version -Ningbo sincere leisure products co.,L

ISO-9001-CHINESE-VERSION-REPORT-ABBY

SMETA-AUDIT-REPORT-ABBY

Our Story

1997

Sincere was founded.

1998-2006

Started collar and leash production. Set up company’s own injection factory.

2007

New production facility and warehouse covering 15,000 square feet were put in use.

2009

Opened the 1st Petland Franchise store in China.

2013

AFP as an innovative pet products brand of China was introduced to the market.

2014

Pawise was born as a value-oriented brand which provides more options for our customers.

2015

New central warehouse with another 12,000 square feet significantly improved our Comprehensive ability. Also, our own cat furniture was put into production.

2016

Primo was launched in China as a premium brand for Pet food & Treat.

2018

Ningbo Sincere Holding Group Co.,Ltd acquired Shenzhen Best Quality Co.,Ltd.

2019

New factory Abby Furniture was established in Thailand. Minus One was created as a green and sustainable brand.

2020

First overseas warehouse was established in Ohio, USA.

2021

New Factory Ningbo Leisure & Guangxi Bochuang were set up enhancing significantly our existent supply chain strength.

Global Customers